After conducting a brand survey, it became evident that So Energy's biggest challenge was a lack of brand awareness. As a result, brand-focused campaigns were not effective due to the low brand awareness score. Instead, we shifted our marketing focus to product-oriented campaigns and modified messaging to introduce the brand at every touchpoint. Additionally, we redesigned all of our visual output, established systems, templates, and processes to achieve a cohesive brand design, and encouraged the team to approach brand marketing activities holistically.